MYBEN, which was established in Istanbul in 1998 with 22 years of experience, is known as a brand that has a say in the global fashion world.
MYBEN, which was established in Istanbul in 1998 and has become a leading brand in the global fashion world with the strength it gained from its expertise in this process; It exports to 35 countries including Turkey, Iraq, Azerbaijan, Russia, Qatar, Algeria, Yemen, Libya, Palestine, Egypt, Romania, Bulgaria, Greece, Germany, France and England.
Today, MYBEN is offered for sale in the most important fashion centers of the world, in local online markets such as trendyol and Hepsiburada, and in world-famous online channels such as amazon and aliexpress, as well as its own retail network. In 2021, 28.9% of sales come from retail, 66% from wholesale and 5.1% from e-commerce.
The company, which bases its global strategy called MYBEN on 'sustainable growth with quality'; It carries its brand to the future with its values powered by Human, Innovation, Dynamism and Nature. The main value behind the sustainable growth of MYBEN, whose heart beats with the experience it has gained and works passionately to develop the best and most comfortable home wear products in the world, is 'quality orientation'. It adds quality to every business with its respect for people, passion for innovation, and ways of doing business that are always based on data and efficiency.
Finding the opportunity to position high quality/correct price with its reliable brand perception, MYBEN's market position is in the upper middle and high quality products segment in home wear. The customer loyalty program, which is considered the best in its class in Turkey and has 8.2 million members, is seen as the primary tool for analyzing and evaluating customer data. The program, which has approximately 5.8 million active members for the last two years and has gained over 1 million new customers every year, is used in 82% of retail transactions.
Having a strong brand perception, especially among young adults who follow fashion closely, MYBEN collaborates with global and national celebrities in marketing communications. The communication strategies of the brand, which draws attention with its experience and leadership in the market, are shaped in line with its product development expertise and customer data.
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Company Name: My Ben Tekstil Sanayi ve Ticaret Limited Şirketi
Factory Address: Sancaktepe Mah. Birlik Caddesi 937.Street No:4
Bagcilar/Istanbul/Turkey
Website: www.mybengiyim.com
E-Mail Address:[email protected]
Phone Number:+905396569236 (Whatsapp, Imo, Viber, Telegram)
Fax Number:+902123421884